Hanze Zou
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A Replication of Karlan and List (2007)
Dean Karlan at Yale and John List at the University of Chicago conducted a field experiment to test the effectiveness of different fundraising letters. They sent out 50,000…
Hanze Zou
Apr 23, 2025
Poisson Regression Examples
Blueprinty is a small firm that makes software for developing blueprints specifically for submitting patent applications to the US patent office. Their marketing team would…
Hanze Zou
Oct 28, 2025
Multinomial Logit Model
This assignment expores two methods for estimating the MNL model: (1) via Maximum Likelihood, and (2) via a Bayesian approach using a Metropolis-Hastings MCMC algorithm.
Hanze Zou
Apr 27, 2025
Handcrafted and Library-Based Implementations of K-Means and KNN
In this section, we implemented the K-Means clustering algorithm by hand, and applied it to the Palmer Penguins dataset. Specifically, we used two numeric features: bill…
Hanze Zou
Oct 28, 2025
Creative Gaming: Uplift Modeling
The Creative Gaming: Space Pirates case explores the marketing challenges faced by Creative Gaming, a mobile game company whose hit title, Space Pirates, achieved rapid…
Hanze Zou
Oct 28, 2025
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